The Brain

 When people go through marriage registries, they find that people are more likely to marry other people whose first name begins with the first letter of their own first name, so Alex and Amy, Joel and Jenny, Donny and Daisy, these kind of things. And if your name is Dennis or Denise you’re statistically more likely to become a dentist. This can be verified by looking in the dentist professional registries.

Also, people whose birthday is Feb. 2, are disproportionately more likely to move to cities with the number two in their name, like Twin Lakes, Wisconsin. And people born on 3/3 are statistically overrepresented in places like Three Forks, Montana, and so on.

Anyway, the point of all this is that it’s a crazy reason to choose a life mate or a city to live in or a profession, and if you ask people about why they made these choices, that probably would not be included in their conscious narrative. And yet it’s statistically provable that these things do have an influence in very subtle ways on our choices. People like brands, for example, that begin with the the same first letters as their first names, and they’ll be more likely to choose that brand just based on that, even though they’re not consciously aware they’re doing that.